Every page is born with a PageRank…
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Written by Robert on April 10, 2008 – 2:32 am
I share with you a few things because regarding some hot stuff. Want to know how to increase your PareRank? There are two ways:
- Increase the number of pages in the site, although it’s a small increase because the inherent PageRank of a new page is low.
- Get links to the site from outside.
The page receiving the inbound link gets the greatest gain. Thus, ideally, you want links into your most important pages pages you want ranked in the search engines. PageRank is then spread through links to other pages in the site, but these secondary pages get less of the boost.
It’s important to understand that Web sites don’t have PageRanks, Web pages have PageRanks. It’s possible for a site’s home page to have a high PageRank, while internal pages have very low ranks. Here are a couple of important implications from this:
You can vote large amounts of PageRank through your site with a single link. A page with a PageRank of 5 can pass that on to another page as long as it doesn’t split the vote by linking to other pages. When I use the term pass, I use it in the sense of passing on a virus, not passing a baton. You can pass PageRank from page to page. Linking from page A to page B passes PageRank from A to B in the same way that person A may pass a cold to person B. Person A doesn’t get rid of the cold when he passes it to B; he’s still got it. And page A still has its PageRank when it passes PageRank on to page B.
You can ensure PageRank is well distributed around your Web site by including lots of links. Linking every page to every other page is the most efficient way to ensure even PageRank around the site.
Huge sites equal greater PageRank
Because every page is born with a PageRank (as soon as Google finds it, anyway), the more pages in your site, the greater the site’s intrinsic PageRank. If you create a linking structure that links all your pages well, you’ll be providing your pages with a high PageRank simply because you have many pages.
However, don’t think of creating pages as a search engine strategy. You’d need a huge number of pages to make a difference. If you own or manage a site that already has hundreds of thousands of pages just because that’s what you do, consider yourself lucky. But don’t build hundreds of thousands of pages just to boost PageRank. This fact does provide another reason for Web sites to retain old pages, perhaps in archives. A news site, for instance, should probably keep all news articles, even very old ones. Of course, massive repositories of data often have high PageRanks for another reason: because many other sites link to the data. Remove pages and you lose the links.
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this is very helpful and insightful.
The Google Toolbar for Firefox shows a web page’s pagerank.. though should only be used as a general indication of the actual pagerank since it is updated only once every 3 months or so.
Another excellent article. I like the virus analogy. I’ve been having a hard time getting people to grasp that concept. I think this analogy will do the trick.